23/02/2005

TOURISM BODY PLANS ASIAN ROAD SHOWS

THE Myanmar Marketing Committee of the Myanmar Tourism Promotion Board is panning to organize a series of road shows throughout Asia in the next htree months.

"We are holding the road shows to promote Myanmar as a tourism destination for Asian," said Major Selvakumar, the chairman of the committee, most of whose members are private companies involved in the travel sector.

Shows are planned for Singapore, Malaysia, Thailand, Hong Kong and Japan during March, April and May. A presentation for travel agents in India is also planned, he said.

The committee, established in 1996 and placed under the control of the promotion board when it was formed in June 2000, will also arrange familiarization trips to Myanmar for travel agents from the target countries from April to September.

Meanwhile, two booths representing Myanmar tourism organizations will be on display at the International Travel Bourse in Berlin from March 12 to 16. One of the booths, the Myanmar Tourism Pavilion, will be organized by the Myanmar Marketing Committee of the Myanmar Tourism Promotion Board, while the other, TourismMyanmar.com, will be run by the Union of Myanmar Travel Association.

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